City-level and district-level averages are useful, but buyers experience property at the street and neighbourhood level. Micro-location factors can include:
- access to public transport;
- noise and traffic;
- schools and childcare;
- parks and green space;
- shops and services;
- parking availability;
- building surroundings;
- future construction;
- views and orientation;
- walking distance to important destinations.
Two properties in the same postal code can attract different buyer groups and achieve different prices. The agent should explain which location factors create real buyer value and which are mainly marketing claims.
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