How Agencies Can Create a Consistent Valuation Standard

When every agent prepares valuations differently, the quality of the agency’s output becomes difficult to control. One agent may use detailed comparable analysis, while another may rely mostly on intuition. Reports may use different terminology, formats and assumptions.

A consistent internal valuation standard should define:

• the required property information;
• how comparables are selected;
• how differences are documented;
• how price ranges are presented;
• how uncertainty is explained;
• which disclaimers are included;
• when valuations should be updated.

Consistency improves professionalism and makes it easier to train new agents.