How to Follow Up After a Listing Presentation

Many listing opportunities are lost because the follow-up is generic or arrives too late. After the meeting, send the owner:

• the valuation report;
• a short summary of the recommended price strategy;
• the key reasons behind the recommendation;
• the proposed marketing plan;
• clear next steps;
• a date for the next conversation.

A useful follow-up message could say:

The report keeps the agent’s recommendation visible while the owner compares different agencies.