Some owners may assume that automated valuation means that software has replaced the agent’s expertise. That is not how a responsible valuation process should work.
Technology can:
- process large amounts of listing data;
- calculate market indicators;
- identify potentially relevant comparables;
- track price changes;
- prepare consistent reports.
The agent must still:
- verify the property information;
- assess the micro-location;
- understand the seller’s situation;
- evaluate unusual features;
- review the selected comparables;
- recommend the final pricing strategy.
The strongest approach combines technology with local professional knowledge.
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