Some agents attempt to win a listing by providing the highest valuation. This may work initially, but it can create problems later:
- limited buyer interest;
- repeated price reductions;
- loss of owner trust;
- a longer selling period;
- a property becoming stale on the market.
A stronger sales approach is to explain the strategy behind the recommendation. Owners should understand that the best agent is not necessarily the one who suggests the highest price. It is the one who provides the clearest evidence, strongest marketing plan and most realistic route to a successful sale.
Win listings through credibility, not inflated promises
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